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User experience (UX) plays a critical role in online marketing today. We make sure users can navigate your website easily to get the information they want. Menu structure must be intuitive; all labels and language should be easy to understand and free of “cool lingo” or industry jargon. The site must be attractive, but not so flashy that it detracts from your visitors’ ability to find the content or products they want. In other words, style must never trump substance.